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1. Principles and practice of Social Marketing : an international perspective / Rob Donovan and Nadine Henley.

by Donovan, Rob | Henley, Nadine.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Cambridge University Press, 2010Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

2. Social marketing / Gerard Hastings and Christine Domegan.

by Hastings, Gerard (Professor) [author.] | Domegan, Christine [author.].

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

3. Formative research in social marketing : innovative methods to gain consumer insights / Krzysztof Kubacki, Sharyn Rundle-Thiele, editors.

by Kubacki, Krzysztof [editor.] | Rundle-Thiele, Sharyn [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Springer Berlin Heidelberg, 2016.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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